"I think I'm sort of like the funnel when it comes to the people who have a massive awareness 2K MT. I've kept relationships with every player in our game. But also our group of players who is relying on the fact that I keep them up-to-date on what's going on," Singh said. "Our game has evolved beyond just drop it and leave it. It's updated every six weeks important ones, with brand new music, new content for the game, the latest MyTeam cards, new clothing items, and so on, every six weeks.

It's so much. Therefore, as the face of the whole, I'm held to a massive responsibility to reach all our consumers the most effectively we can. ""I believe it's an act of respect for the players. It's something they talk about inside the gym," Singh said. "Even although Klay admitted that he's not been playing NBA2K for a while since the Dreamcast, the fact that the player is obsessed with his score too much, I can tell that's just not the case. I have seen his gamer tag, he plays it just well.

But I also think him specifically was extremely angry about an 88-3-point rating. But what's is funny? That was still tied for the second-highest ratings. I believe that's a part of the problem of having a teammate who's far ahead of everyone else, like how do you manage that? Steph since her debut in 2015 has made way more than 10 times more three-pointers that anyone else within the NBA. Therefore, at some point isn't her score 10% higher than everyone other players in the league? What do we do about that? I'm guessing he's fell off that scale. "

Singh said that ratings are something players truly are interested in, which results in an atmosphere of excitement between players and fans. This led into Kevin Durant's recent complaints about his overall rating and how it was lower than 99. "I'm certain you've seen Kevin Durant's tweet as well," Singh said. "You are aware of the funny part is that me and Kevin are actually very close friends. He's among the four NBA players who was present at my wedding Buy NBA 2K23 MT. So we texted literally the night before. Then the rating hit, and suddenly he was upset."